One of the most significant differences is the fact that many micro-influencers have much higher engagement rates than macro-influencers (this is why I always tell my clients NOT to look at the followers count).
A study by SocialPubli showed that micro-influencers generate 7x more engagement than the average generated by macro-influencers. They are not just the fastest-growing but also the most engaging category of influencers in the industry.
Sure, they have fewer followers than macro-influencers. But their followers are people who have a genuine interest in their content. Their followers are, therefore, more likely to engage with the content they post, even when it’s sponsored.